Jeffrey K. MacKie-Mason

Electronic Scientific, Technical, and Medical Journal Publishing and Its Implications (Download full paper)

MacKie-Mason, Jeffrey K. and Committee on Electronic Scientific, Technical, and Medical Journal Publishing

Published on: January, 2004

Abstract: The Symposium on Electronic Scientific, Technical, and Medical (STM) Journals and Its Implications addressed five key areas. The first two areas addressed--costs of publication and publication business models and revenue--focused on the STM publishing enterprise as it exists today and, in particular, how it has evolved since the advent of electronic publishing. The following section reviewed copyright and licensing issues of concern to the authors and to universities. The final two sessions looked toward the future, specifically, at what publishing may be in the future and what constitutes a publication in the digital environment.

A Report on the PEAK Experiment: Context and Design (Download full paper)

MacKie-Mason, Jeffrey K. Bonn, Maria S. Lougee, Wendy P. Riveros, Juan F.

Published on: June, 1999

The PEAK Experiment: Usage and Economic Behavior (Download full paper)

MacKie-Mason, Jeffrey K. Riveros, Juan F. Bonn, Maria S. Lougee, Wendy P.

Published on: January, 1999

'Bundling' y el Acceso Electronico a la Informacion Academica: El Projecto PEAK (Download full paper)

MacKie-Mason, Jeffrey K. Riveros, Juan F.

Published on: December, 1998

PEAK: Pricing Electronic Access to Knowledge (Download full paper)

MacKie-Mason, Jeffrey K. Jankovich, Alexandra

Published on: January, 1997

System Design, User Cost and Electronic Usage of Journals (Download full paper)

Gazzale, Robert S. and Jeffrey K. MacKie-Mason

Abstract: Dramatic increases in the capabilities and decreases in the costs of computers and communi-cation networks have fomented revolutionary thoughts in the scholarly publishing community. In one dimension, traditional pricing schemes and product packages are being modified or re-placed. We designed and undertook a large-scale field experiment in pricing and bundling for electronic access to scholarly journals: PEAK. We provided Internet-based delivery of content from 1200 Elsevier Science journals to users at multiple campuses and commercial facilities. Our primary research objective was to generate rich empirical evidence on user behavior when faced with various bundling schemes and price structures. In this article we explain the different types and levels of cost that users faced when accessing individual articles, and report on the ef-fect of these costs on usage. We found that both monetary and non-monetary user costs have a significant impact on the demand for electronic access. We also estimate how taking user costs into account would change the "optimal" (least cost) bundle of access options that an institution should purchase.